Sheffield Underground Sounds
Written by Becky Jackson
These are not the final terms of the agreement between you and Sheffield Live! ALL aspects are negotiable. Both parties will agree upon the final terms. If interested, Sheffield Live! will contact you to schedule a formal meeting.
Client: Sheffield Live!
Names: Becky Jackson & Danielle Baggaley
Client: Sheffield Live!
Names: Becky Jackson & Danielle Baggaley
Section 1: General Information
Name or Title of Programme:
The name of our music talk show will be "Sheffield Underground Sounds". This name is appropriate as the majority of the bands featured on the show will be local; from Sheffield and South Yorkshire, and the show will be broadcasted on Sheffield Live! 93.2 FM. The "Underground Sounds" part of the name implies that the product will revolve around fresh, new, previously unheard of bands and artists. I made sure the name had not previously been used or copyrighted during my research so that we don't experience any legal issues.
Length of Show:
The show will be two hours long and will run from 7:00pm – 9:00pm in the evening every Friday. This is because this is the time when our target audience are most likely to be free and available to listen to the show as they won't be at school or college at this time.
Genre or Type of Programme:
Our audio media product will be in the format of a music talk show. The genre of our product will be indie music, as this is the type of music we will be playing and the type of bands we will be featuring and interviewing will belong to this genre.
Brief Description/Synopsis:
Sheffield Underground Sounds revolves around the Sheffield and wider South Yorkshire music scenes. It will give listeners the opportunity to experience new music from lesser known local bands, hear exciting, in-depth, inspiring interviews with the musicians themselves and give them the chance to contribute to topics debated on the show by using social media.
Production Method: Live ✓Recorded Both
We will pre-record our show in order to make sure that the program is perfectly and professionally edited before broadcast. By pre-recording the show, we can remove and re-record any mistakes made during the process. We can also ensure interviews with bands are appropriate for broadcast and don't contain any profanity.
Section 2: Target Audience
Time of Day:
Our show will be broadcasted from 7:00pm in the evening until 9:00pm. This is because through my research I find this is the time period when our target audience are most likely to be available to listen to our show.
Day(s) of the Week:
Our show will be broadcasted every Friday evening. This is because through my research I have determined that Friday is the day when our target audience will be most likely to be available to listen to our show.
Intended Age of Audience:
Our program will be aimed at people from ages 16 years to approximately 25 years. This is because people between these ages have the most free time available to listen to our show.
Other Target Details:
The target audience of our programme will be both females and males of an equal ratio. They will most likely attend college/university in the daytime. They are incredibly music conscious and enjoy winding down by listening to music, but also . The music they listen to belongs to the indie genre, and they are constantly looking for new bands and music for inspiration. The target audience are local, live in Sheffield and are proud of their heritage. They listen to Sheffield bands including the Arctic Monkeys and Pulp. The demographic will have a spending power of B or C1, they may have part time jobs but most of the audience will still be provided for by their parents.
Our show will be broadcasted from 7:00pm in the evening until 9:00pm. This is because through my research I find this is the time period when our target audience are most likely to be available to listen to our show.
Day(s) of the Week:
Our show will be broadcasted every Friday evening. This is because through my research I have determined that Friday is the day when our target audience will be most likely to be available to listen to our show.
Intended Age of Audience:
Our program will be aimed at people from ages 16 years to approximately 25 years. This is because people between these ages have the most free time available to listen to our show.
Other Target Details:
The target audience of our programme will be both females and males of an equal ratio. They will most likely attend college/university in the daytime. They are incredibly music conscious and enjoy winding down by listening to music, but also . The music they listen to belongs to the indie genre, and they are constantly looking for new bands and music for inspiration. The target audience are local, live in Sheffield and are proud of their heritage. They listen to Sheffield bands including the Arctic Monkeys and Pulp. The demographic will have a spending power of B or C1, they may have part time jobs but most of the audience will still be provided for by their parents.
Section 3: Presentation
Number of Hosts:
There will be two regular hosts presenting our programme.This will provide continuity for the listeners, who will get used to the presenters and their personalities.
Name/Descriptions of Hosts:
There will be two regular hosts; Becky Jackson and Danielle Baggaley. We are both from South Yorkshire and have a keen interest in music generally, and the local music scene so we think we are the appropriate people to be carrying out these roles, as well as being the production team.
There will be two regular hosts presenting our programme.This will provide continuity for the listeners, who will get used to the presenters and their personalities.
Name/Descriptions of Hosts:
There will be two regular hosts; Becky Jackson and Danielle Baggaley. We are both from South Yorkshire and have a keen interest in music generally, and the local music scene so we think we are the appropriate people to be carrying out these roles, as well as being the production team.
Delivery Style:
The delivery style of the presenters will be informal and will take a conversational format because we want the show to be quite relaxed and easy to listen to.
The delivery style of the presenters will be informal and will take a conversational format because we want the show to be quite relaxed and easy to listen to.
Resources Required
Human:
The two presenters (Becky Jackson and Danielle Baggaley) will also work as editors and producers of the show who will all work together to create the product.
The two presenters (Becky Jackson and Danielle Baggaley) will also work as editors and producers of the show who will all work together to create the product.
Equipment:
I have detailed this later in the treatment.
I have detailed this later in the treatment.
Location:
The location where we record and broadcast the radio show from will be in the Sheffield Live building, as that is where the majority of the recording equipment will be there.
The location where we record and broadcast the radio show from will be in the Sheffield Live building, as that is where the majority of the recording equipment will be there.
Production Time:
Each show will take approximately two weeks to produce; it will take the production team approximately three days to plan and refine the script, two days to produce the structure and to decide which songs will be played when and two days to record and produce the content for the show. We would then have an additional seven days to edit and perfect the final product. Although the editing process shouldn't take us this long, we will allocate this time period as a contingency just in case an adjustments need making to the content (the script, structure of the show or recorded audio).
Each show will take approximately two weeks to produce; it will take the production team approximately three days to plan and refine the script, two days to produce the structure and to decide which songs will be played when and two days to record and produce the content for the show. We would then have an additional seven days to edit and perfect the final product. Although the editing process shouldn't take us this long, we will allocate this time period as a contingency just in case an adjustments need making to the content (the script, structure of the show or recorded audio).
Additional Information:
We will ensure that our product is recorded, edited and ready for broadcast the weekend before it is scheduled to go on air. We shall do this so that we know everything is ready and there is no rushing around to finish the product and to avoid the product being of a poor quality at the time of broadcast.
We will ensure that our product is recorded, edited and ready for broadcast the weekend before it is scheduled to go on air. We shall do this so that we know everything is ready and there is no rushing around to finish the product and to avoid the product being of a poor quality at the time of broadcast.
Content of Show
The purpose of our show is promoting local unsigned indie bands and artists by:
- Playing their music:
We will play songs specially selected by ourselves that will think will be appropriate for our audience.
Approximately twenty songs will be played per show, which will make up half of the content broadcasted as
twenty three minute tracks makes up sixty minutes of a two hour music talk show.
- Premièring new singles and tracks:
We will aim to be the show that has first play of new underground tracks to coincide with bands releasing their
new music. Our show will build up a reputation for doing this which will hopefully increase our listenership.
- Interviewing bands and people prominent in the local music scene:
We will interview local bands such as Monoking, The Wired and The Bone Lab. We will also invite people
prominent in the industry, such as Neil Hargreaves of Aggressive Management to contribute to discussions.
- Featuring discussion topics:
Half of the content featured on our show will take a conversational format, featuring discussion topics
encouraging the audience to get involved by giving their opinions via social media and involving guests to
contribute. Examples of these discussion topics will be questions such as; does the closing of local gig
venues effect local bands? Are big touring bands sucking the life out of small, local bands?
- Reviews of local gigs and music:
We will record features from local gigs, during sets and including the views of people who have gone to the gig
and what they thought of it. We shall also review these gigs ourselves, providing a description of the night and
capturing the buzz of the evening. Additionally, alongside playing music we will be reviewing tracks and
albums, giving the listeners our opinions but also including theirs to contrast with ours.
- Information on local gigs and touring bands:
Also, as part of the weekly show we will provide a round up of the latest information about upcoming local
gigs, indie nights and small unsigned touring bands who are coming to Sheffield/South Yorkshire.
The purpose of our show is promoting local unsigned indie bands and artists by:
- Playing their music:
We will play songs specially selected by ourselves that will think will be appropriate for our audience.
Approximately twenty songs will be played per show, which will make up half of the content broadcasted as
twenty three minute tracks makes up sixty minutes of a two hour music talk show.
- Premièring new singles and tracks:
We will aim to be the show that has first play of new underground tracks to coincide with bands releasing their
new music. Our show will build up a reputation for doing this which will hopefully increase our listenership.
- Interviewing bands and people prominent in the local music scene:
We will interview local bands such as Monoking, The Wired and The Bone Lab. We will also invite people
prominent in the industry, such as Neil Hargreaves of Aggressive Management to contribute to discussions.
- Featuring discussion topics:
Half of the content featured on our show will take a conversational format, featuring discussion topics
encouraging the audience to get involved by giving their opinions via social media and involving guests to
contribute. Examples of these discussion topics will be questions such as; does the closing of local gig
venues effect local bands? Are big touring bands sucking the life out of small, local bands?
- Reviews of local gigs and music:
We will record features from local gigs, during sets and including the views of people who have gone to the gig
and what they thought of it. We shall also review these gigs ourselves, providing a description of the night and
capturing the buzz of the evening. Additionally, alongside playing music we will be reviewing tracks and
albums, giving the listeners our opinions but also including theirs to contrast with ours.
- Information on local gigs and touring bands:
Also, as part of the weekly show we will provide a round up of the latest information about upcoming local
gigs, indie nights and small unsigned touring bands who are coming to Sheffield/South Yorkshire.
Examples of Questions and Issues to be Raised for Interviews:
Issues raised would include discussion topics including the closure of The Leeds Cockpit and the raising price of the Sheffield festival Tramlines. The topics will be varied and interesting. Additionally we will also ask the listeners via social media which topics they'd like us to discuss prior to the show.
Issues raised would include discussion topics including the closure of The Leeds Cockpit and the raising price of the Sheffield festival Tramlines. The topics will be varied and interesting. Additionally we will also ask the listeners via social media which topics they'd like us to discuss prior to the show.
Styles of Music to be Used:
The majority of the music played on our radio show will belong to the indie genre. This is because the umbrella term 'indie' applies to a wide variety of bands and artists. We will try not to stray to far from this genre, for example by playing a rap or hard rock, but we will be able play a much wider variety by operating under this genre.
Future Developments
The show would be hammocked between 'Talking Balls', a light-hearted low-down on local football results broadcasted between 6pm and 7pm and 'Da Beat Down', a music talk show featuring modern R'n'B and reggae that is broadcasted from 9pm until 11pm. Our show would replace Aaj Ki Shaam's slot from 7pm until 9pm in the evening.
In regards to future developments, we would keep our audience keen and interested in our show by featuring new music and bands every week and making sure discussion topics are varied and inclusive. We would continue to provide an exciting weekly slot with new give-aways and prizes in every episode. If I refer back to my equipment list I now know that Sheffield Live would provide the majority of the equipment we would require to produce the show. It would be highly unlikely that we would have to pay for a PRS license as we wouldn't be playing mainstream music, however if in the future we decide to do this we could have to invest in a license. For now though that seems very unlikely.
There would be two main regular presenters on 'Sheffield Underground Sounds' to provide continuity for the audience. We would ideally like one male presenter and one female presenter to represent the majority of our audience, as our demographic will be approximately half and half. However, in the end we have decided that the best people to present the show will be ourselves (Becky Jackson and Danielle Baggaley) because we know everything about our product, we are both local to Sheffield and have a good sound knowledge of the Sheffield/South Yorkshire music scenes. We also think that we would have a friendly on-air relationship and would deliberately adopt an informal conversational style.
Advertisers & Gap in Market
Adverts featured during 'Sheffield Underground Sounds' would include advertisements by local record shops (LP Record Store and Record Collector for example) and vintage shops and independent businesses (such as Freshman's, A New Shop and Cow Vintage). Although our main competitor would be BBC Radio Sheffield's "Introducing" music talk radio show, I believe our programme would fill a gap in the market - this gap is a platform for unsigned bands to get major publicity, without a previous lucky break. In contrast, programmes such as "Introducing" play signed bands that already have a reputation and are generally known. Our show would play unsigned bands, providing them with a chance to get heard and providing the listeners with the opportunity to hear underground bands first.
Additional Information
The show will feature interviews and sessions with local South Yorkshire based bands and will play samples of their music on air. The show will also prominently feature discussions between the presenters and the public, with topics centring around the local music scene, venues, tours and issues that effect these. An example of this would be a discussion about the permanent closure of the Leeds music venue 'The Cockpit'. During the show, there will also be reviews of recent gigs and news of tours. Examples of the questions we would ask our audience would be: Are local gigs accessible? Favourite local unsigned band? Why don't big bands come to Sheffield? Which band shall we review next? We would hold polls and ask the audience for their input on our Facebook and Twitter pages, and then would reveal the results of these polls and feedback on air.
The genre of music played will be primarily indie and we will feature musical pieces from lesser known subcultures including mod, punk and ska. The music played will be from local bands and artists, such as High Hazels, The Crookes and The Sherlocks from Sheffield. Ideally though, we'd prefer to give promotion to smaller, unsigned, upcoming bands that will bring new, fresh material to our listener's ears. The advertising featured on our program would be relevant to both the content of our show and Sheffield Live! Local independent business, vintage boutiques, record shops and gig venues would all be invited to feature in the form of advertisements on our show.
The majority of the music played on our radio show will belong to the indie genre. This is because the umbrella term 'indie' applies to a wide variety of bands and artists. We will try not to stray to far from this genre, for example by playing a rap or hard rock, but we will be able play a much wider variety by operating under this genre.
Future Developments
The show would be hammocked between 'Talking Balls', a light-hearted low-down on local football results broadcasted between 6pm and 7pm and 'Da Beat Down', a music talk show featuring modern R'n'B and reggae that is broadcasted from 9pm until 11pm. Our show would replace Aaj Ki Shaam's slot from 7pm until 9pm in the evening.
In regards to future developments, we would keep our audience keen and interested in our show by featuring new music and bands every week and making sure discussion topics are varied and inclusive. We would continue to provide an exciting weekly slot with new give-aways and prizes in every episode. If I refer back to my equipment list I now know that Sheffield Live would provide the majority of the equipment we would require to produce the show. It would be highly unlikely that we would have to pay for a PRS license as we wouldn't be playing mainstream music, however if in the future we decide to do this we could have to invest in a license. For now though that seems very unlikely.
There would be two main regular presenters on 'Sheffield Underground Sounds' to provide continuity for the audience. We would ideally like one male presenter and one female presenter to represent the majority of our audience, as our demographic will be approximately half and half. However, in the end we have decided that the best people to present the show will be ourselves (Becky Jackson and Danielle Baggaley) because we know everything about our product, we are both local to Sheffield and have a good sound knowledge of the Sheffield/South Yorkshire music scenes. We also think that we would have a friendly on-air relationship and would deliberately adopt an informal conversational style.
Advertisers & Gap in Market
Adverts featured during 'Sheffield Underground Sounds' would include advertisements by local record shops (LP Record Store and Record Collector for example) and vintage shops and independent businesses (such as Freshman's, A New Shop and Cow Vintage). Although our main competitor would be BBC Radio Sheffield's "Introducing" music talk radio show, I believe our programme would fill a gap in the market - this gap is a platform for unsigned bands to get major publicity, without a previous lucky break. In contrast, programmes such as "Introducing" play signed bands that already have a reputation and are generally known. Our show would play unsigned bands, providing them with a chance to get heard and providing the listeners with the opportunity to hear underground bands first.
Additional Information
The show will feature interviews and sessions with local South Yorkshire based bands and will play samples of their music on air. The show will also prominently feature discussions between the presenters and the public, with topics centring around the local music scene, venues, tours and issues that effect these. An example of this would be a discussion about the permanent closure of the Leeds music venue 'The Cockpit'. During the show, there will also be reviews of recent gigs and news of tours. Examples of the questions we would ask our audience would be: Are local gigs accessible? Favourite local unsigned band? Why don't big bands come to Sheffield? Which band shall we review next? We would hold polls and ask the audience for their input on our Facebook and Twitter pages, and then would reveal the results of these polls and feedback on air.
The genre of music played will be primarily indie and we will feature musical pieces from lesser known subcultures including mod, punk and ska. The music played will be from local bands and artists, such as High Hazels, The Crookes and The Sherlocks from Sheffield. Ideally though, we'd prefer to give promotion to smaller, unsigned, upcoming bands that will bring new, fresh material to our listener's ears. The advertising featured on our program would be relevant to both the content of our show and Sheffield Live! Local independent business, vintage boutiques, record shops and gig venues would all be invited to feature in the form of advertisements on our show.
Will your program use advertising to make a profit? Yes ✓No Maybe
Our program will not use advertising with the intention to make a profit because the radio station our show will be broadcasted on is a community venture and a government funded not for profit organisation. This means that the money potentially made from advertising is merely turnover and goes into maintaining the station's running costs. The money made from advertising is not invested in staffing as all of the people who contribute to the shows on Sheffield Live are volunteers.
Additional Details:
As Sheffield Live isn't a commercial Radio Station, we sacrifice making a profit for the unique and alternative content of our show.
As Sheffield Live isn't a commercial Radio Station, we sacrifice making a profit for the unique and alternative content of our show.
Profits/Costs
Summary of Costs & Profits:
Below is a list of equipment that we would require to create our radio show. We have estimated that it would cost just over £1400 to purchase the full range of quality equipment. In the long run however this money would be made back through turnover from the adverts featured on the show. Fortunately, Sheffield Live can provide the majority of this equipment so we won't require such a budget.
Costs
- PC Monitor (£49.99): To view our software.
- Hard Drive (£229.99): To store the play server and the music on, as well as all the other software required.
- Microphones x 3 (£497.97): To use in order to record our audio content.
- Audacity Software (Free): To use so that we can edit our content.
- 64GB SD Cards (£12.00 each): To store our software and content as a back up.
- Mixing Desk (£89.99): To aid us in creating our content by mixing songs and jingles.
- PRS License (£300 a year): To be able to legally publish and broadcast content.
- Desks (£249.99): To place our equipment, scripts etc.
Below is a list of equipment that we would require to create our radio show. We have estimated that it would cost just over £1400 to purchase the full range of quality equipment. In the long run however this money would be made back through turnover from the adverts featured on the show. Fortunately, Sheffield Live can provide the majority of this equipment so we won't require such a budget.
Costs
- PC Monitor (£49.99): To view our software.
- Hard Drive (£229.99): To store the play server and the music on, as well as all the other software required.
- Microphones x 3 (£497.97): To use in order to record our audio content.
- Audacity Software (Free): To use so that we can edit our content.
- 64GB SD Cards (£12.00 each): To store our software and content as a back up.
- Mixing Desk (£89.99): To aid us in creating our content by mixing songs and jingles.
- PRS License (£300 a year): To be able to legally publish and broadcast content.
- Desks (£249.99): To place our equipment, scripts etc.
Our start up costs are quite expensive due to the fact we will be purchasing all of the new equipment to manufacture the show, but these costs will become less over the time as they will last us for years. This money will be remade through advertising. Out of all these resources, some of them will be already subsidized/provided by the radio station. We must pay £30 a month for four weekly shows to our community radio station.
Radio Advertising
Radio Advertising
Source: http://www.radioadvertising.co.uk/costs
According to the above resource, a local radio station should charge approximately £500 for a thirty second radio advert for a week-long campaign. Alternatively stations such as Hallam FM charge around £1500 for a thirty second advert. This is because Hallam FM is a regional radio station, as opposed to Sheffield Live! FM which is a local community radio station. Therefore, due to its format it is not allowed to make a large profit as it exists to serve the local under served community instead of purely operating to make a profit.
Contingency Plan: Equipment
If there was an issue meaning that we wouldn't be able to use Sheffield Live's facilities to create our programme, we would firstly approach our college and ask our teachers if could possibly use the equipment the college has to create our programme. If this is not possible, we would secondly have to purchase the equipment ourselves using the final equipment list I created. The latter option is not ideal as we would have to source a budget to purchase the items. Alternatively, if the issue at Sheffield Live meant that we couldn't use their facilities on the day we selected, we will simply re-arrange to use their equipment at a more appropriate date. That should not be a problem because I allocated a full week to the recording stage in the production plan I created, and I made sure we had additional time before our deadline in the event of any problems occurred at any stage.
Contingency Plan: Presenters
If there was an issue meaning one or both of our presenters or even our interviewees were unable to attend a recording session then we would simply re-arrange the session onto a different day when everybody made sure they would be available. However, this should be avoided because we would ensure to have good communication with all parties and would avoid planning these recording sessions on days that people would be less likely to be able to attend. If an interviewee dropped out of the programme at short notice, we would ensure to have previously planned alternative content for the show to replace their section just in case. If a presenter dropped out of the programme all together, we would have a temporary presenter take over their position in the show until we secured a permanent replacement.
Contingency Plan: Broadcasting Times
If there was an issue with our broadcasting time, we would simply re-arrange the time we would like for our programme to be broadcasted. There is a strong possibility that Sheffield Live wouldn't be able to give us our preferred slot, as we would like our show to be broadcasted during the 'Aaj Ki Shaam' weekly Friday night slot from 7pm until 9pm, between 'Talking Balls' and 'Da Beat Down'. That is why this contingency plan is particularly important. We would ideally still prefer an evening slot between 7pm and 9pm because this is most appropriate for our target demographic, therefore we would ask Sheffield Live if there were any possibility of our show being broadcasted alternatively on either a Wednesday, Thursday or Saturday night. However, our show would still have to replace an existing programme as Sheffield Live's broadcasting schedule is almost fully booked up and the only free air time would be inappropriate for our audience. If all else failed, we would change the format of our programme and make it a podcast, so that our audience could access it at all times online, instead of being restricted to a weekly airtime slot.
Contingency Plan: Equipment
If there was an issue meaning that we wouldn't be able to use Sheffield Live's facilities to create our programme, we would firstly approach our college and ask our teachers if could possibly use the equipment the college has to create our programme. If this is not possible, we would secondly have to purchase the equipment ourselves using the final equipment list I created. The latter option is not ideal as we would have to source a budget to purchase the items. Alternatively, if the issue at Sheffield Live meant that we couldn't use their facilities on the day we selected, we will simply re-arrange to use their equipment at a more appropriate date. That should not be a problem because I allocated a full week to the recording stage in the production plan I created, and I made sure we had additional time before our deadline in the event of any problems occurred at any stage.
Contingency Plan: Presenters
If there was an issue meaning one or both of our presenters or even our interviewees were unable to attend a recording session then we would simply re-arrange the session onto a different day when everybody made sure they would be available. However, this should be avoided because we would ensure to have good communication with all parties and would avoid planning these recording sessions on days that people would be less likely to be able to attend. If an interviewee dropped out of the programme at short notice, we would ensure to have previously planned alternative content for the show to replace their section just in case. If a presenter dropped out of the programme all together, we would have a temporary presenter take over their position in the show until we secured a permanent replacement.
Contingency Plan: Broadcasting Times
If there was an issue with our broadcasting time, we would simply re-arrange the time we would like for our programme to be broadcasted. There is a strong possibility that Sheffield Live wouldn't be able to give us our preferred slot, as we would like our show to be broadcasted during the 'Aaj Ki Shaam' weekly Friday night slot from 7pm until 9pm, between 'Talking Balls' and 'Da Beat Down'. That is why this contingency plan is particularly important. We would ideally still prefer an evening slot between 7pm and 9pm because this is most appropriate for our target demographic, therefore we would ask Sheffield Live if there were any possibility of our show being broadcasted alternatively on either a Wednesday, Thursday or Saturday night. However, our show would still have to replace an existing programme as Sheffield Live's broadcasting schedule is almost fully booked up and the only free air time would be inappropriate for our audience. If all else failed, we would change the format of our programme and make it a podcast, so that our audience could access it at all times online, instead of being restricted to a weekly airtime slot.
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