Similarly, ‘Sheffield Meltdown Scooter Sounds’ is locally broadcasted and has a purpose of entertaining the audience, but in contrast to ‘Toby Foster at Breakfast’; this audio media product is a music talk show instead of a podcast. I know this is the purpose of this product as its presenter, Fat Piggy MC, is local and informal and plays music throughout the show to entertain the audience. His music playlists consist of mainly ska and scooter sounds, as this is appropriate for the show’s audience. Likewise to Toby Foster’s podcast, Fat Piggy MC regularly updates listeners with news on local events; scooter meet-ups, ride outs and upcoming gigs the audience might be interested in. This means that the show also has a purpose to inform.
The usic talk radio show, 'Sheffield Meltdown Scooter Sounds' is broadcasted weekly every Monday from 3 pm until 5 pm. The frequency of the show is important because it delivers regular doses of music and updates. It gives Fat Piggy enough time to write new material, collect information about events and decide which bands to feature and songs to play on the show.
Alternatively, there is the radio music talk show 'Sheffield Meltdown Scooter Sounds'. A lot of pre-production will go into the making of this audio product as it is broadcasted live. Fat Piggy will have had to plan the structure of the show, pre-recorded interviews with guests, found information on gigs and decided which songs to play. The radio show is made available for consumption on the Sheffield Live radio on 93.2 FM.
Jamie 'Fat Piggy MC' is the sole presenter of 'Sheffield Meltdown Scooter Sounds'. He adopts a very informal style and speaks to the listeners as if in a conversation with them. His mode of address is peer to peer, as although he is providing the audience with information, he is speaking to them in an informal, conversational style.
c). Content – use of music tracks (what do the sounds connote? How is this used to help understand genre), interviews, news, weather, debates, phone-ins, competitions.
In contrast, the content of the radio music talk show 'Sheffield Meltdown Scooter Sounds' is based around Fat Piggy MC talking about the latest scooter, mod and ska events in Sheffield and the surrounding area and scooter club meet up dates. The show also contains prerecorded informal interviews with influential people on the scenes such as Buster Bloodvessle of ska legends Bad Manners. Fat Piggy plays a lot of music and often does requests and sometimes does live mixes. The music Fat Piggy plays ranges from well-known classics to fresh new tunes from upcoming bands. The connotations of the content of this audio media product are that the show is very laid back and informal and exists for the entertainment of people who enjoy ska and scooter sounds. This radio music talk show is broadcasted via the community radio station Sheffield Live! which means it does contain adverts between each show but belongs to a non profit organisation.
d). Audience – Who is the audience? Age, gender, demographics, interests, lifestyle – how does the show reach out and appeal to them. Do a moodboard (may be that you have done this for Task 1 if you decide to analyse the same talk and music radio show). Put a link to the one of the show’s podcasts on your blog/rip it from the internet and take snippets.
The target audience of the music talk show 'Sheffield Meltdown Scooter Sounds' are specifically fans of scooter and ska music. They are mainly, but not exclusively, male between the ages of 20 – 55 years old. This is because Fat Piggy MC plays what he describes as 'boys' and in contrast 'girls' music which he assigns to different songs, and older people are more likely to be aware of the subcultures and the music and therefore listen to this radio show.
Link to Podcast: http://www.sheffieldlive.org/podcasts/sheffield-meltdown-02-03-2015-at-1500/
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