Assignment Brief

For this assignment I will produce a five minute segment of a music talk radio show to be broadcasted on Sheffield Live! I need to use my Unit 19 work to finalise ideas for my music talk show and use the feedback from the pitch to develop my final idea. The three learning outcomes for this unit are:

LO1: Understand existing talk and radio music programmes. 

Task 1: Using my Unit 19 and Unit 1 work, complete a short case study on Sheffield Live! 

a). Programme types – What is Sheffield Live!’s ethos? Who owns the station? What programme do they produce and why to do they do this? Name at least three different programmes on the station.
b). Genres – What genres of programme does Sheffield Live! broadcast? Why? Give at least three examples.
c). Audience Profile/s – Who is their main target audience or do they cater for a range of audiences with their products? Complete a moodboard and written profile of one of their target audience groups. Please put ABC1s etc. in.
d). Production Process - How do different parts of the company operate to work together to produce and promote products? How do the different areas of the production team work together to produce products?
e). Market share – who are the main competitors to Sheffield Live? Why are they considered competitors based on the products the company makes? How does the organisation stand out from the competitors? What is there official share of radio audience? TSA?

THE DRAFT DEADLINE FOR LO1: TASK 1 IS 9/3/15

LO2: Be able to plan a new talk and music radio programme.

LO3: Be able to produce a new talk and music radio programme.