Tuesday, 9 June 2015
Monday, 8 June 2015
LO3: Task 4: Evidence
My contribution to the production of this audio media product included creating planning documents such as the Sheffield Live! proposal form and writing the script for the five minute extract. I then contributed to the recording process by being one of the presenters of the show and I recorded the content based on the script I helped create. After this process, I helped edit the audio media product by modifying the recordings, adding the music I had selected and applying appropriate audio effects and transitions to complete the final edit of the five minute extract.
Friday, 29 May 2015
LO2: Task 3: Planning a Radio Show
a) Intended Radio Station/Broadcaster
The intended radio station/broadcaster for our music talk radio show is Sheffield Live! FM. This is an appropriate station to broadcast our show on because Sheffield Live! exists to serve the local Sheffield population as it is a community radio station. Our music talk show would centre around local music and our target audience would consist of Sheffield people.
b) Target Audience
Our program will be aimed at people from ages 16 years to approximately 25 years. This is because people between these ages have the most free time available to listen to our show and their interests coincide with the content of our show. 'Sheffield Underground Sounds' will be broadcasted every Friday evening from 7:00pm until 9:00pm. This is because through my research I have determined that Friday is the day when our target audience will be most likely to be available to listen to our show. The target audience of our programme will be both females and males of an equal ratio. They will most likely attend college/university in the daytime. They are incredibly music conscious and enjoy winding down by listening to music. The music they listen to belongs to the indie genre, and they are constantly looking for new bands and music for inspiration. The target audience are local, live in Sheffield and are proud of their heritage. They listen to Sheffield bands including the Arctic Monkeys and Pulp but are also interested in new music from smaller, lesser known bands and artists.
Audience Profile:
Becky is 18 and lives in Sheffield. She spends all of her pocket money on collecting old vinyl's and buying clothes. However, she also likes to go to local gigs and support local music. Becky likes seeing local bands as their music is fresh and different and also their gig tickets are less expensive than Paul Weller's. She enjoys going to local music festivals such as Mosborough and Tramlines to discover fresh talent. Becky picks up her guitar every few months or so but has decided to leave music making to her favourite bands. Genres she likes include Britpop, ska, 2 Tone, reggae, 60's garage, psychedelic rock and indie.
Moodboard:
c) Content Plan
This audio media product will be in the form of a music talk show. There will be two regular hosts of the programme, one male and one female and both aged eighteen. This is in order to reflect the target demographic of the show and make sure the majority of people are represented. The presenters will be from Sheffield and will adopt and informal, conversational style using regional dialect and will have a sound knowledge of the City and the local music scene. This will be so that they know exactly what they are talking about when discussing topics and talking to bands during interviews. The presenters will chat about local issues concerning bands e.g. the closing of The Cockpit in Leeds, after 20 years of providing gigs for local people. They will include pre-recorded interviews with local unsigned bands and play their music. The show will also encourage listeners to get involved in debates by sharing their opinions via social media. Similarly to Fat Piggy MC's 'Sheffield Meltdown Scooter Sounds' that I previously analysed, I want to keep the show genuine and informal, so I probably won't include an irritating jingle in the production of the product. The adverts included in the broadcast will be for music venues, music shops and record stores as they will be appropriate for the audience of the show.The running time of the programme will be two hours every Friday evening from 7pm until 9pm. The purpose of our show is promoting local unsigned indie bands and artists by:
- Playing their music:
We will play songs specially selected by ourselves that will think will be appropriate for our audience.
Approximately twenty songs will be played per show, which will make up half of the content broadcasted as
twenty three minute tracks makes up sixty minutes of a two hour music talk show.
- Premièring new singles and tracks:
We will aim to be the show that has first play of new underground tracks to coincide with bands releasing their
new music. Our show will build up a reputation for doing this which will hopefully increase our listenership.
- Interviewing bands and people prominent in the local music scene:
We will interview local bands such as Monoking, The Wired and The Bone Lab. We will also invite people
prominent in the industry, such as Neil Hargreaves of Aggressive Management to contribute to discussions.
- Featuring discussion topics:
Half of the content featured on our show will take a conversational format, featuring discussion topics
encouraging the audience to get involved by giving their opinions via social media and involving guests to
contribute. Examples of these discussion topics will be questions such as; does the closing of local gig
venues effect local bands? Are big touring bands sucking the life out of small, local bands?
- Reviews of local gigs and music:
We will record features from local gigs, during sets and including the views of people who have gone to the gig
and what they thought of it. We shall also review these gigs ourselves, providing a description of the night and
capturing the buzz of the evening. Additionally, alongside playing music we will be reviewing tracks and
albums, giving the listeners our opinions but also including theirs to contrast with ours.
- Information on local gigs and touring bands:
Also, as part of the weekly show we will provide a round up of the latest information about upcoming local
gigs, indie nights and small unsigned touring bands who are coming to Sheffield/South Yorkshire.
d) Running Order
The show will start with the "Sheffield Underground Sounds" jingle, and the presenters will then welcome the listeners to the show and play a variety of local music tracks. There will then be an interview with one of the bands whose music has been featured to provide continuity. Afterwards there will be a short advert break, followed by information about one of the competitions, some more music will be played and will be accompanied by this weeks discussion topic. The presenters will wrap up the show with a couple more music tracks and then a summary of the content of the following week's show to entice the listeners. We believe that this running order will best represent the content of our programme within a five minute extract.
e) Script
Our script will be written for two presenters and will be a balance of dialogue and music, including discussion topics, interviews, reviews and information about competitions.
f) Production Schedule
To create a five minute example music radio show, we have estimated that it will take Danielle and I four weeks to complete and be ready for broadcast. There will be no budget for this project. To complete our first episode by the deadline of Friday the 1st of May 2015, Becky and I will both contribute by completing different roles. The roles we have assigned are:
1) Researching Discussion Topics & Scouting for Bands
Who will do this: Becky & Danielle
Duration of task: 1 Week
The first steps towards producing our first episode will be; thoroughly researching the discussion topics that will be debated on the show, scouting for local bands and listening to their music, checking out new releases and tour dates and generally ensuring that we have sound knowledge about every topic we cover on the programme. As a presenter of the show, I need to especially be aware of things that are happening in the Sheffield music scene because I will be talking about it. This task would approximately take us four weeks; from Monday the 23rd of February to Friday the 13th of March.
2) Creating Scripts & Other Planning Materials
Who will do this: Becky
Duration of task: 1 Week
In order to create the content for our programme, we must first plan the running order of our show and what will make up the content. I would carry out this task as a presenter of the show because I need to know what it is that I'm talking about. Due to the fact the show will be pre-recorded, all of the content must be created and assembled before broadcast. For this task I must write scripts, plan discussion topics, contact bands regarding interviews and organise studio music sessions and discuss using their music. This task would approximately take me two weeks, as I am simply refining and finalising what I have researched in the first few weeks. This task would take us from Monday the 16th March to Friday the 27th March.
3) Pre-recording the Content
Who will do this: Becky & Danielle
Duration of task: 1 Week
This task will take both of us to complete because Danielle will need to set up the recording equipment while I am recording the content, both on my own and with bands, guests and interviewees. We will record our content at Sheffield Live where they will provide the equipment we need to produce the programme. Due to all of our planning in previous weeks, this task should be our quickest and should only take us one week from Monday the 30th March until Friday the 3rd of April.
4) Assembling & Editing the Programme
Who will do this: Danielle
Duration of task: 1 Week
To balance out the workload, Danielle will do the majority of the assembling and editing of our programme as I spent time creating the scripts and other planning materials. This task will involve editing out all of the mistakes, making sure the show flows well and generally finalising and editing the programme to a high standard and quality. This task should approximately take two weeks and would take us from Monday the 6th of April until Friday the 17th of April.
g) Relevant Legal and/or Ethical Issues
Copyright
In terms of copyright, it is important to make sure that intellectual is properly protected. We will protect our content by ensuring that we receive written permission forms from the musicians whose music we feature on the show and ensure we have a valid PRS license. All of the adverts we broadcast during our show will have been created by the organisation that is being advertised and all of our discussion topics will be appropriate and will not infringe any copyright laws. For our pitch, the 'Sheffield Underground Sounds' idea sample audio is copyright free because it consists of an interview recorded by ourselves featuring a band called Monoking, who gave us verbal permission to record. We didn't use any sound effects in our sample audio, but if we did then we would have referenced them to prove that we have permission to use them.
Performing Rights Society for Music
In regards to a PRS license, we will require one just in case the bands we feature are signed up to PRS. Additionally if we cannot get the written permission from the bands prior to broadcasting then we may have to rely on music covered by PRS as a contingency. However, if the bands are not covered by PRS then we will simply gain written permission using contracts to officiate our agreement to only play music with the consent of the person/people who created it. This should help us avoid running into any issues in terms of the music we play on our programme.
Legal & Ethical Issues
When considering legal and ethical issues, we will avoid broadcasting any offensive material during our programme. To avoid unfiltered opinions and input from our listeners, we have decided to not include live phone-ins on our show and alternatively listeners are invited to contact us via social media and email. This means that we will be able to moderate what we broadcast while allowing our audience to actively get involved. We will also be pre-recording all of our interviews to ensure no profanity or offensive language is broadcasted on our programme. We must be familiar with the regulator Ofcom's guidelines such as their equality and diversity policy which reads "treat all colleagues with dignity and respect in an inclusive and fair working environment, promoting equality of opportunity for all". If we were to breech any of these policies then we would most likely be reported by a listener and be put under investigation by the organisation. This is why we will explicitly follow the Ofcom guidelines in order to avoid this.
h) Proposed Scheduling Time
'Sheffield Underground Sounds' will be broadcasted from 7:00pm in the evening until 9:00pm. The launch date for the programme will be May the 1st. This is because through my research I find this is the time period when our target audience are most likely to be available to listen to our show. The programme will be broadcasted every Friday evening. This is because through my research I have determined that Friday is the day when our target audience will be most likely to be available to listen to our show.
If there was an issue with our broadcasting time, we would simply re-arrange the time we would like for our programme to be broadcasted. There is a strong possibility that Sheffield Live wouldn't be able to give us our preferred slot, as we would like our show to be broadcasted during the 'Aaj Ki Shaam' weekly Friday night slot from 7pm until 9pm, between 'Talking Balls' and 'Da Beat Down'. That is why this contingency plan is particularly important. We would ideally still prefer an evening slot between 7pm and 9pm because this is most appropriate for our target demographic, therefore we would ask Sheffield Live if there were any possibility of our show being broadcasted alternatively on either a Wednesday, Thursday or Saturday night. However, our show would still have to replace an existing programme as Sheffield Live's broadcasting schedule is almost fully booked up and the only free air time would be inappropriate for our audience. If all else failed, we would change the format of our programme and make it a podcast, so that our audience could access it at all times online, instead of being restricted to a weekly airtime slot.
The intended radio station/broadcaster for our music talk radio show is Sheffield Live! FM. This is an appropriate station to broadcast our show on because Sheffield Live! exists to serve the local Sheffield population as it is a community radio station. Our music talk show would centre around local music and our target audience would consist of Sheffield people.
b) Target Audience
Our program will be aimed at people from ages 16 years to approximately 25 years. This is because people between these ages have the most free time available to listen to our show and their interests coincide with the content of our show. 'Sheffield Underground Sounds' will be broadcasted every Friday evening from 7:00pm until 9:00pm. This is because through my research I have determined that Friday is the day when our target audience will be most likely to be available to listen to our show. The target audience of our programme will be both females and males of an equal ratio. They will most likely attend college/university in the daytime. They are incredibly music conscious and enjoy winding down by listening to music. The music they listen to belongs to the indie genre, and they are constantly looking for new bands and music for inspiration. The target audience are local, live in Sheffield and are proud of their heritage. They listen to Sheffield bands including the Arctic Monkeys and Pulp but are also interested in new music from smaller, lesser known bands and artists.
Audience Profile:
Becky is 18 and lives in Sheffield. She spends all of her pocket money on collecting old vinyl's and buying clothes. However, she also likes to go to local gigs and support local music. Becky likes seeing local bands as their music is fresh and different and also their gig tickets are less expensive than Paul Weller's. She enjoys going to local music festivals such as Mosborough and Tramlines to discover fresh talent. Becky picks up her guitar every few months or so but has decided to leave music making to her favourite bands. Genres she likes include Britpop, ska, 2 Tone, reggae, 60's garage, psychedelic rock and indie.
Moodboard:
c) Content Plan
This audio media product will be in the form of a music talk show. There will be two regular hosts of the programme, one male and one female and both aged eighteen. This is in order to reflect the target demographic of the show and make sure the majority of people are represented. The presenters will be from Sheffield and will adopt and informal, conversational style using regional dialect and will have a sound knowledge of the City and the local music scene. This will be so that they know exactly what they are talking about when discussing topics and talking to bands during interviews. The presenters will chat about local issues concerning bands e.g. the closing of The Cockpit in Leeds, after 20 years of providing gigs for local people. They will include pre-recorded interviews with local unsigned bands and play their music. The show will also encourage listeners to get involved in debates by sharing their opinions via social media. Similarly to Fat Piggy MC's 'Sheffield Meltdown Scooter Sounds' that I previously analysed, I want to keep the show genuine and informal, so I probably won't include an irritating jingle in the production of the product. The adverts included in the broadcast will be for music venues, music shops and record stores as they will be appropriate for the audience of the show.The running time of the programme will be two hours every Friday evening from 7pm until 9pm. The purpose of our show is promoting local unsigned indie bands and artists by:
- Playing their music:
We will play songs specially selected by ourselves that will think will be appropriate for our audience.
Approximately twenty songs will be played per show, which will make up half of the content broadcasted as
twenty three minute tracks makes up sixty minutes of a two hour music talk show.
- Premièring new singles and tracks:
We will aim to be the show that has first play of new underground tracks to coincide with bands releasing their
new music. Our show will build up a reputation for doing this which will hopefully increase our listenership.
- Interviewing bands and people prominent in the local music scene:
We will interview local bands such as Monoking, The Wired and The Bone Lab. We will also invite people
prominent in the industry, such as Neil Hargreaves of Aggressive Management to contribute to discussions.
- Featuring discussion topics:
Half of the content featured on our show will take a conversational format, featuring discussion topics
encouraging the audience to get involved by giving their opinions via social media and involving guests to
contribute. Examples of these discussion topics will be questions such as; does the closing of local gig
venues effect local bands? Are big touring bands sucking the life out of small, local bands?
- Reviews of local gigs and music:
We will record features from local gigs, during sets and including the views of people who have gone to the gig
and what they thought of it. We shall also review these gigs ourselves, providing a description of the night and
capturing the buzz of the evening. Additionally, alongside playing music we will be reviewing tracks and
albums, giving the listeners our opinions but also including theirs to contrast with ours.
- Information on local gigs and touring bands:
Also, as part of the weekly show we will provide a round up of the latest information about upcoming local
gigs, indie nights and small unsigned touring bands who are coming to Sheffield/South Yorkshire.
The majority of the music played on our radio show will belong to the indie genre. This is because the umbrella term 'indie' applies to a wide variety of bands and artists. We will try not to stray to far from this genre, for example by playing a rap or hard rock, but we will be able play a much wider variety by operating under this genre.
d) Running Order
The show will start with the "Sheffield Underground Sounds" jingle, and the presenters will then welcome the listeners to the show and play a variety of local music tracks. There will then be an interview with one of the bands whose music has been featured to provide continuity. Afterwards there will be a short advert break, followed by information about one of the competitions, some more music will be played and will be accompanied by this weeks discussion topic. The presenters will wrap up the show with a couple more music tracks and then a summary of the content of the following week's show to entice the listeners. We believe that this running order will best represent the content of our programme within a five minute extract.
e) Script
Our script will be written for two presenters and will be a balance of dialogue and music, including discussion topics, interviews, reviews and information about competitions.
f) Production Schedule
To create a five minute example music radio show, we have estimated that it will take Danielle and I four weeks to complete and be ready for broadcast. There will be no budget for this project. To complete our first episode by the deadline of Friday the 1st of May 2015, Becky and I will both contribute by completing different roles. The roles we have assigned are:
1) Researching Discussion Topics & Scouting for Bands
Who will do this: Becky & Danielle
Duration of task: 1 Week
The first steps towards producing our first episode will be; thoroughly researching the discussion topics that will be debated on the show, scouting for local bands and listening to their music, checking out new releases and tour dates and generally ensuring that we have sound knowledge about every topic we cover on the programme. As a presenter of the show, I need to especially be aware of things that are happening in the Sheffield music scene because I will be talking about it. This task would approximately take us four weeks; from Monday the 23rd of February to Friday the 13th of March.
2) Creating Scripts & Other Planning Materials
Who will do this: Becky
Duration of task: 1 Week
In order to create the content for our programme, we must first plan the running order of our show and what will make up the content. I would carry out this task as a presenter of the show because I need to know what it is that I'm talking about. Due to the fact the show will be pre-recorded, all of the content must be created and assembled before broadcast. For this task I must write scripts, plan discussion topics, contact bands regarding interviews and organise studio music sessions and discuss using their music. This task would approximately take me two weeks, as I am simply refining and finalising what I have researched in the first few weeks. This task would take us from Monday the 16th March to Friday the 27th March.
3) Pre-recording the Content
Who will do this: Becky & Danielle
Duration of task: 1 Week
This task will take both of us to complete because Danielle will need to set up the recording equipment while I am recording the content, both on my own and with bands, guests and interviewees. We will record our content at Sheffield Live where they will provide the equipment we need to produce the programme. Due to all of our planning in previous weeks, this task should be our quickest and should only take us one week from Monday the 30th March until Friday the 3rd of April.
4) Assembling & Editing the Programme
Who will do this: Danielle
Duration of task: 1 Week
To balance out the workload, Danielle will do the majority of the assembling and editing of our programme as I spent time creating the scripts and other planning materials. This task will involve editing out all of the mistakes, making sure the show flows well and generally finalising and editing the programme to a high standard and quality. This task should approximately take two weeks and would take us from Monday the 6th of April until Friday the 17th of April.
g) Relevant Legal and/or Ethical Issues
Copyright
In terms of copyright, it is important to make sure that intellectual is properly protected. We will protect our content by ensuring that we receive written permission forms from the musicians whose music we feature on the show and ensure we have a valid PRS license. All of the adverts we broadcast during our show will have been created by the organisation that is being advertised and all of our discussion topics will be appropriate and will not infringe any copyright laws. For our pitch, the 'Sheffield Underground Sounds' idea sample audio is copyright free because it consists of an interview recorded by ourselves featuring a band called Monoking, who gave us verbal permission to record. We didn't use any sound effects in our sample audio, but if we did then we would have referenced them to prove that we have permission to use them.
Performing Rights Society for Music
In regards to a PRS license, we will require one just in case the bands we feature are signed up to PRS. Additionally if we cannot get the written permission from the bands prior to broadcasting then we may have to rely on music covered by PRS as a contingency. However, if the bands are not covered by PRS then we will simply gain written permission using contracts to officiate our agreement to only play music with the consent of the person/people who created it. This should help us avoid running into any issues in terms of the music we play on our programme.
Legal & Ethical Issues
When considering legal and ethical issues, we will avoid broadcasting any offensive material during our programme. To avoid unfiltered opinions and input from our listeners, we have decided to not include live phone-ins on our show and alternatively listeners are invited to contact us via social media and email. This means that we will be able to moderate what we broadcast while allowing our audience to actively get involved. We will also be pre-recording all of our interviews to ensure no profanity or offensive language is broadcasted on our programme. We must be familiar with the regulator Ofcom's guidelines such as their equality and diversity policy which reads "treat all colleagues with dignity and respect in an inclusive and fair working environment, promoting equality of opportunity for all". If we were to breech any of these policies then we would most likely be reported by a listener and be put under investigation by the organisation. This is why we will explicitly follow the Ofcom guidelines in order to avoid this.
h) Proposed Scheduling Time
'Sheffield Underground Sounds' will be broadcasted from 7:00pm in the evening until 9:00pm. The launch date for the programme will be May the 1st. This is because through my research I find this is the time period when our target audience are most likely to be available to listen to our show. The programme will be broadcasted every Friday evening. This is because through my research I have determined that Friday is the day when our target audience will be most likely to be available to listen to our show.
If there was an issue with our broadcasting time, we would simply re-arrange the time we would like for our programme to be broadcasted. There is a strong possibility that Sheffield Live wouldn't be able to give us our preferred slot, as we would like our show to be broadcasted during the 'Aaj Ki Shaam' weekly Friday night slot from 7pm until 9pm, between 'Talking Balls' and 'Da Beat Down'. That is why this contingency plan is particularly important. We would ideally still prefer an evening slot between 7pm and 9pm because this is most appropriate for our target demographic, therefore we would ask Sheffield Live if there were any possibility of our show being broadcasted alternatively on either a Wednesday, Thursday or Saturday night. However, our show would still have to replace an existing programme as Sheffield Live's broadcasting schedule is almost fully booked up and the only free air time would be inappropriate for our audience. If all else failed, we would change the format of our programme and make it a podcast, so that our audience could access it at all times online, instead of being restricted to a weekly airtime slot.
Monday, 13 April 2015
LO2: Progress
To improve this task I need to complete all of the sections to meet the criteria of my target grade. I need to add to the following sections; intended radio station/broadcaster, content plan, running order, script, production schedule, relevant legal and ethical issues and proposed scheduling time. I have completed the target audience section, audience profile and moodboard. Therefore need to complete the other sections to a similarly high standard.
Monday, 23 March 2015
Sunday, 22 March 2015
LO1: Task 2: Analysis of Radio Station
a). Programme Types – What is Sheffield Live!’s ethos? Who owns the station? What programmes do they produce and why to do they do this? Name at least three different programmes on the station.
Established in 2003 by the Community Media Association, Sheffield Live! 93.2 FM is an independent community radio station. Sheffield Live is owned by 'Commedia Sheffield Ltd' and is run by Sangita Busudev. According to broadcasting regulator Ofcom, community radio stations like Sheffield Live! are "small scale, not for profit radio stations operated for the good of the members of the public, or of particular communities, in order to deliver social gain". Sheffield Live! broadcasts a plethora of community-orientated programmes to appeal to the widest possible demographic. The shows vary from programmes covering sport to music and local community debate. Three programmes broadcasted by Sheffield Live are 'Talking Balls'; a "tongue in cheek sports chat show looking at the latest sports news and stories with both interviews, previews and competitions", 'Sheffield Meltdown Scooter Sounds'; "showcasing the eclectic scene that is scootering, plus the diversity of punks, mods, soulies, skinheads and scooter boys and everything in between", and finally 'Aaj Ki Shaam'; "local community issues, light topics, humour, literature including poetry, chit chat and much more".
b). Genres – What genres of programme does Sheffield Live! broadcast? Why? Give at least three examples.
The genres of Sheffield Live's musical output varies greatly and includes a diverse mix of styles. Music broadcasted includes; chart, indie, pop, rhythm & blues, dance, Latin, African, Asian, jungle, ragga, reggae, ska, rock, scooter and Mod. Examples of these programmes include 'Latino Times'; "a programme that introduces all different styles of Latin music from its roots and at the same time inform the audience of the latest issues in Latin America, also interviews with artists visiting the City (not necessarily South American)", "the very best in R&B/Reggae music past and present" with 'Da Beat Down' and finally 'Soul Casino' playing "60 minutes of Rare, Northern and Classic Soul". Sheffield Live! broadcasts such a wide variety of genres in order to gain the highest audience reach possible.
c). Audience Profile/s – Who is their main target audience or do they cater for a range of audiences with their products? Complete a moodboard and written profile of one of their target audience groups. Please put ABC1s etc. in.
Sheffield Live caters for a range of audiences with their diverse broadcasting schedule. Their content is primarily aimed at underserved people who reside in central Sheffield, Nether Edge, Broomhill, Crookes, Walkley, Burngreave, Manor Top, Arbourthorne, Gleadless and Darnall. These people are typically working class individuals of the D/C RAJA categories.
d). Production Process - How do different parts of the company operate to work together to produce and promote products? How do the different areas of the production team work together to produce products?
Different parts of the company work together to produce and promote products by executing different tasks and playing different roles. Sheffield Live provides recording facilities for people to create their shows, and it pays for the PRS license for all of the shows who play commercial music.
e). Market Share – who are the main competitors to Sheffield Live? Why are they considered competitors based on the products the company makes? How does the organisation stand out from the competitors? What is there official share of radio audience? TSA?
The main competitor to Sheffield Live is the radio station Hallam FM. It is a commercial radio station and therefore has profit to spend on its shows. However, Hallam FM targets a wider demographic and has a larger audience reach. Sheffield Live's weekly audience reach is 11%, which means around 32,000 adults tune in to the station every week.
Established in 2003 by the Community Media Association, Sheffield Live! 93.2 FM is an independent community radio station. Sheffield Live is owned by 'Commedia Sheffield Ltd' and is run by Sangita Busudev. According to broadcasting regulator Ofcom, community radio stations like Sheffield Live! are "small scale, not for profit radio stations operated for the good of the members of the public, or of particular communities, in order to deliver social gain". Sheffield Live! broadcasts a plethora of community-orientated programmes to appeal to the widest possible demographic. The shows vary from programmes covering sport to music and local community debate. Three programmes broadcasted by Sheffield Live are 'Talking Balls'; a "tongue in cheek sports chat show looking at the latest sports news and stories with both interviews, previews and competitions", 'Sheffield Meltdown Scooter Sounds'; "showcasing the eclectic scene that is scootering, plus the diversity of punks, mods, soulies, skinheads and scooter boys and everything in between", and finally 'Aaj Ki Shaam'; "local community issues, light topics, humour, literature including poetry, chit chat and much more".
b). Genres – What genres of programme does Sheffield Live! broadcast? Why? Give at least three examples.
The genres of Sheffield Live's musical output varies greatly and includes a diverse mix of styles. Music broadcasted includes; chart, indie, pop, rhythm & blues, dance, Latin, African, Asian, jungle, ragga, reggae, ska, rock, scooter and Mod. Examples of these programmes include 'Latino Times'; "a programme that introduces all different styles of Latin music from its roots and at the same time inform the audience of the latest issues in Latin America, also interviews with artists visiting the City (not necessarily South American)", "the very best in R&B/Reggae music past and present" with 'Da Beat Down' and finally 'Soul Casino' playing "60 minutes of Rare, Northern and Classic Soul". Sheffield Live! broadcasts such a wide variety of genres in order to gain the highest audience reach possible.
c). Audience Profile/s – Who is their main target audience or do they cater for a range of audiences with their products? Complete a moodboard and written profile of one of their target audience groups. Please put ABC1s etc. in.
Sheffield Live caters for a range of audiences with their diverse broadcasting schedule. Their content is primarily aimed at underserved people who reside in central Sheffield, Nether Edge, Broomhill, Crookes, Walkley, Burngreave, Manor Top, Arbourthorne, Gleadless and Darnall. These people are typically working class individuals of the D/C RAJA categories.
d). Production Process - How do different parts of the company operate to work together to produce and promote products? How do the different areas of the production team work together to produce products?
Different parts of the company work together to produce and promote products by executing different tasks and playing different roles. Sheffield Live provides recording facilities for people to create their shows, and it pays for the PRS license for all of the shows who play commercial music.
e). Market Share – who are the main competitors to Sheffield Live? Why are they considered competitors based on the products the company makes? How does the organisation stand out from the competitors? What is there official share of radio audience? TSA?
The main competitor to Sheffield Live is the radio station Hallam FM. It is a commercial radio station and therefore has profit to spend on its shows. However, Hallam FM targets a wider demographic and has a larger audience reach. Sheffield Live's weekly audience reach is 11%, which means around 32,000 adults tune in to the station every week.
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